The third annual Maui Paddle for a Cure event on Oct. 1 in Kaanapali will benefit Susan G. Komen Hawaii.

KAANAPALI – The synchronization of a noble cause and one of the world’s pristine coastline venues will come to fruition with the Hyatt Regency Maui Resort and Spa’s third annual Maui Paddle for a Cure event to be held on Saturday, Oct. 1, from 7 a.m. to 1 p.m. at Canoe Beach (Hanakao’o Beach Park).

The event is presented in partnership with The Butterfly Effect, an organization that encourages a healthy lifestyle, while using their collective drive to benefit Susan G. Komen Hawaii’s mission of supporting and promoting collaborations among Hawaii’s healthcare providers and organizations and implementing culturally sensitive breast cancer education and awareness.

Last year, the Hyatt Regency Maui exceeded its goal and raised over $36,000 for Susan G. Komen Hawaii to become the largest community of corporate fund-raisers to date.

Come October, the 2016 event seeks to raise $50,000 to benefit Susan G. Komen Hawaii.

“We are incredibly honored to once again partner with Susan G. Komen Hawaii and look forward to another outstanding fundraising event in October,” said Hyatt Regency Maui General Manager Allan Farwell in a recent press release.

“Exceeding last year’s goal was a wonderful victory, and we’re excited to bring our guests and community together again to increase awareness for breast cancer and raise funds for this important cause.”

This year’s Maui Paddle for a Cure will take place starting at Canoe Beach at 7 a.m. Maui community members, resort guests and visitors 18 years and older are invited to an open, public, noncompetitive paddle along the Kaanapali shoreline on standup paddle boards, kayaks or canoes, all to benefit the cause.

There will be three different courses offered, including a beginner course with a SUP clinic limited to 20 participants – hosted by professional water athletes, including Tatiana Howard, founder of The Butterfly Effect – and an optional half-mile guided paddle.

The intermediate course will start at Canoe Beach on up along the world-famous Kaanapali Beach shoreline north to the pristine cove at Black Rock and back to the starting point. The advanced four-mile course will go from Canoe Beach up the coast past Black Rock to the Westin Kaanapali Ocean Resort and back for experienced paddlers and participants in canoes.

Additional Paddle for a Cure events, activities and promotions will be announced in the coming weeks. Call (808) 661-1234 or go to maui.regency.hyatt.com for more information.