KAPALUA – Elite Travel International is helping the fight against breast cancer with the “Play for P.I.N.K. Kapalua” charity tennis and golf tournament on Maui.

Set for the weekend of Oct. 9-12, 2015, the tournament will benefit the Breast Cancer Research Foundation (BCRF), with 20 percent of every room night booked via Elite Travel International at a hotel sponsor, including Montage Kapalua Bay, going toward the prevention and cure of breast cancer.

Participants will be rewarded with an exciting lineup of tennis, golf, and wellness and dining experiences amidst the beauty of Maui.

Elite Travel International has created partnerships with top area restaurants and hotels. Corporate sponsors are on board to help the cause as well, such as Delta Air Lines, which will offer special fares to and from Maui for participants.

“Play for P.I.N.K. Kapalua” derives from the agency’s relationship with Play for P.I.N.K. (the acronym stands for Prevention, Immediate diagnosis, New technology, Knowledge), a grassroots organization dedicated to raising funds for BCRF through sports tournaments held across the country.

Participants can look forward to a full schedule of tournament events, including a kickoff cocktail party on Friday evening; a culinary tour of Kapalua on Saturday; and a Hawaiian-style soiree at Montage Kapalua Bay on Sunday. Montage Kapalua Bay will create a special Spa Montage Kapalua Bay menu for the weekend, perfect for pre- or post-tournament relaxation.

Celebrities bringing their star power to “Play for P.I.N.K. Kapalua” include celebrated author, entrepreneur and social media influencer Madison Hildebrand, the original cast member on Bravo’s “Million Dollar Listing;” Ben Flajnik, once of ABC’s “The Bachelor” and “The Bachelorette,” now a Sonoma winemaker and founder of The Gentleman app; Stefanie Michaels, a.k.a. @AdventureGirl, the creator of AdventureGirl.com and touted by Vanity Fair as “America’s Tweetheart;” and Isabelle Furhman, a talented young actress who has gained critical acclaim, appearing in blockbuster films like “The Hunger Games” and “Orphan.”

Elite Travel International is the official travel agency for “Play for P.I.N.K. Kapalua,” and all bookings will go through the agency in order to assure benefit to the charitable cause.

The agency’s involvement is fired by the personal passion of founder Stacy Small, who recently lost her mother following an 18-year battle with the dreaded disease.

As the sole beneficiary of “Play for P.I.N.K,” BCRF has received over $38.5 million from the organization’s fundraising sporting events since 1996, including $4.5 million in 2014 alone. BCRF was founded by Evelyn H. Lauder in 1993 to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis.

BCRF-funded investigators have been deeply involved with every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship.

Globally, breast cancer represents one in four of all cancers in women, and since 2008 the incidence of breast cancer worldwide has increased by 20 percent (and mortality by 14 percent).

Participants in “Play for P.I.N.K. Kapalua” can further their own contribution to the fight against breast cancer by participating in the tournament as a “Shades of P.I.N.K.” sponsor and by donating any amount to support the efforts of “Play for P.I.N.K.” and BCRF. There will also be an online auction to raise further funding through the tournament.

For more information, or to reserve participation in “Play for P.I.N.K. Kapalua,” visit www.playforpink.org/kapalua.