KAPALUA — Officials with the Hyundai Tournament of Champions, the PGA Tour’s 2011 season-opening event featuring an elite field of 2010 tournament winners, announced a number of new activities for tournament week on Jan. 2-9 that are free to the public.

The Hyundai Tournament of Champions week kicks off Sunday, Jan. 2, at 11:30 a.m. with a “Family Fun Day” benefitting Hawaii State Junior Golf located in the Fan Zone delivered by FedExCup.

There will be free lunch for the first 200 kids sponsored by CJ’s Deli & Diner, golf swing cages, junior putting contests with prizes, Polynesian Village Luau cultural activities (including spear throwing and hula lessons), free All-Star card giveaways and prizes, Na Koa Ikaika Maui Professional Baseball Team Autograph Zone and demonstrations, Maui Humane Society’s “Animobile” and taiko drummers.

At 1 p.m. on the first tee, Dan Boever, trick shot artist and 2008 World Senior Long Drive champion, will perform for the crowd.

The day will end with the first Pro/Celebrity/Junior Golf Shootout at 2 p.m., featuring defending champion Geoff Ogilvy and other 2010 PGA Tour winners, including Rocco Mediate and Justin Rose, playing Holes 1, 2 and 9 at The Plantation Course.

On Wednesday, Jan. 5, at 2 p.m., the FedEx Cup officially kicks off with a unique slate of pre-tournament activities.

In conjunction with the Golf Channel, Fed Ex will host a program featuring a Pro/Celebrity Charity Challenge and a Long Drive Contest.

In addition, Keali’i Reichel and ukulele virtuoso Jake Shimabukuro are scheduled to perform on the first tee.

The Golf Channel will air the FedExCup Kick-Off live from 3 to 5 p.m. in Hawaii.

For more information, call Tournament Headquarters at 665-9150.

Featuring champions from the previous year’s season, the 2011 Hyundai Tournament of Champions will feature 12 of the top 20 players in the world rankings.

Formerly the SBS Championship and the Mercedes-Benz Championship, the tournament has been held at Kapalua Resort since 1999.

Charitable funds raised via the event have totaled nearly $3.5 million and benefitted more than 60 local Maui charities.