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MauiGrown Coffee receives Starbucks’ Coffee C.A.F.E. certification

By Staff | Feb 5, 2015

MauiGrown Coffee ships its coffee varietals to wholesalers and retail customers statewide, on the U.S. Mainland as well as internationally. PHOTO BY KATHLEEN GIAMBALVO.

LAHAINA – MauiGrown Coffee has received certification in Starbucks’ Coffee and Farmer Equity Practices (C.A.F.E.).

Starbucks Coffee Company initiated its C.A.F.E. Practices to evaluate, recognize and reward producers of high-quality, sustainably grown coffee that they purchase, while promoting social, economic and environmental standards in participating farms.

The environmental standards and employment practices of MauiGrown Coffee were screened and tested. The company passed with flying colors to be one of Starbucks’ suppliers.

“MauiGrown Coffee is excited to be accepted into this elite club of coffee farmers and producers,” said Kimo Falconer, president of MauiGrown Coffee. “Starbucks has made a true commitment to ensuring the ethical sourcing of coffee, and we are excited to be recognized by this responsible certification program.”

Starbucks’ coffee connoisseurs have been enjoying MauiGrown Coffee’s exceptional coffee varietals at select store locations nationwide.

In fall 2012, MauiGrown Coffee’s signature Maui Mokka was chosen by Starbucks Coffee to be included in its esteemed Starbucks Reserve Coffee product line, as well as being served in select Starbucks Clover stores.

According to Starbucks, the company screens through thousands of coffees from all over the world, and only a precious few are exceptional enough to become a Starbucks Reserve Coffee.

For more information, visit www.MauiGrownGreenCoffee.com or e-mail info@MauiGrownCoffee.com.

The MauiGrown Coffee Company Store is located at 277 Lahainaluna Road in Lahaina. Call 661-2728 for information or store hours.