KAANAPALI — Kaanapali Beach Resort Association (KBRA) opens its arms with warm aloha as the resort’s refreshed properties welcome visitors once more.

Following the COVID-19 shutdowns in the spring, KBRA’s member properties were closed for more than seven months.

Now, with the return of tourism statewide on Oct. 15, it’s back to business along this beautiful three-mile stretch of beach.

“We are thrilled to welcome back guests and employees as we showcase all the exciting changes here in Kaanapali,” said KBRA Executive Director Shelley Kekuna.

“We know the past seven months have been tough on everyone, and it’s a beautiful thing that we are once again able to come together and share aloha.”

KBRA’s “Share Aloha” public relations campaign features musical performances, daily Facebook live feeds featuring Kaanapali’s most interesting folks, plus a series of stories/vignettes released on Facebook through 2021.

The campaign kicked off on Nov. 7 with live-stream performances by Kamaka Kukona, Amy Hanaiali’i, Napua Greig, Wailau Ryder and Kana Pi’ikini, and Kaniala Masoe.

All artists were filmed at Hyatt Regency Maui Resort & Spa by 4 Miles LLC’s Ruben Carrillo and Dawn Kaniaupio, the producers/owners/partners of “Cooking Hawaiian Style.”

Daily Facebook live feeds are highlighting Kaanapali’s chefs, lei makers, cultural ambassadors, general managers, activity operators and others from around the resort, talking story about what they do and what they love.

Meanwhile, filming continues around Kaanapali Beach Resort at all the refreshed properties, shops, restaurants and activities.

The resort footage will be edited into a series of travel stories released on Facebook through the New Year in an effort to re-introduce Maui’s first master-planned resort to the world.

“We encourage everyone to tune in and see what’s new at Maui’s most famous, original resort,” Kekuna said.

“Through music, food, stories and the incredible beauty of our surroundings, we are thrilled to share aloha with our guests and with our island community.”

As of Nov. 15, almost all of KBRA’s properties and more than half of the restaurants are open for business. A complete list of venues is available at www.kaanapaliresort.com.

The Fairway Shops and Whalers Village are open, as well as Hyatt Regency Maui Resort & Spa, Royal Lahaina Resort, Sheraton Maui Resort & Spa and The Westin Maui Resort & Spa.

Six condominiums are open, including Aston Maui Kaanapali Villas; Hyatt Residence Club Maui, Kaanapali Beach; Kaanapali Alii; Kaanapali Maui at the Eldorado; Marriott’s Maui Ocean Club; and The Whaler on Kaanapali Beach.

Two activity operators are open: Teralani/Aqualani, and UFO Chuting of Hawaii (operators of UFO Parasailing and UFO Fishing Charters).

Restaurants and dining options that are open in Kaanapali Beach Resort include Island Press Coffee, Round Table and China Bowl at The Fairway Shops; ‘Umalu, Sonz, Swan Court, and Honolua Coffee at the Hyatt Regency Maui Resort & Spa; Royal Ocean Terrace at the Royal Lahaina Resort; The Sandbar, Coral Reef and Cliff Dive Bar at Sheraton Resort & Spa; Mahele Market, Hale A, and Starbucks at The Westin Maui Resort & Spa; Ono Gelato, Leilani’s on the Beach, Hula Grill, and Nikki’s Pizza at Whalers Village; and Roy’s Kaanapali at Kaanapali Golf Course.