Resort guests and the members of the Maui community 18 years and older are invited to an open paddle along Kaanapali Beach by standup paddle board, kayak or canoe, all to benefit this important cause.

LAHAINA – The Hyatt Regency Maui Resort and Spa announced that Maui Jim has returned as title sponsor for the fourth annual Maui Paddle for a Cure on Oct. 8, 2017.

Maui Paddle for a Cure is a fun, non-competitive event that takes stand up, kayak and canoe paddlers along the beautiful shoreline of Kaanapali Beach to celebrate Breast Cancer Awareness Month and raise funds for Susan G. Komen Hawaii.

Hyatt Regency Maui is partnering with Paddle for Life to raise even more funds for Susan G. Komen Hawaii, whose mission is to support and promote culturally sensitive breast cancer education, awareness and prevention and treatment programs in the Hawaiian Islands.

“Each year we are honored and excited to support Susan G. Komen by hosting Maui Paddle for a Cure,” said Fred Findlen, general manager of the Hyatt Regency Maui Resort and Spa. “We continue to be inspired by the people who join together for the paddle, and we hope to encourage and educate our guests and Maui residents to participate in this fun event that benefits the broader Hawaii community. Last year, we exceeded our fundraising goal and raised over $45,000 for Susan G. Komen, and we hope to raise even more funds this year.”

Presented in partnership with The Butterfly Effect and presenting sponsor Maui Jim, this year’s Maui Paddle for a Cure will take place starting at Hanakao’o Beach Park (Canoe Beach) on Sunday, Oct. 8, from 7 a.m. to 1 p.m. Participants can reserve a board to use at the time of registration.

To continue the celebration, an exclusive after party and silent auction at Sunset Terrace at the Hyatt Regency Maui will feature food and drink specials, and a performance by Anuhea. Participation in the paddle event costs $65 per person and includes a rash guard, goodie bag and admission to the after party with food and drink; or $85 per person, which also includes a SUP rental board. Prices go up after Oct. 1. After party only tickets can be purchased for $25 per person at the door.

In honor of Breast Cancer Awareness Month, 100 percent of donations and registration fees will support Susan G. Komen Hawaii in its efforts for breast cancer awareness, education, prevention and treatment programs for women and men in the Hawaiian Islands.

Fundraising will go through the end of October, and the top fundraising individual will win a two-night stay in the Hyatt Regency Maui Presidential Suite, while the top fundraising team will win $500 to Japengo. To set up your own fundraiser for Susan G. Komen Hawaii, or to donate to one of the many existing teams, visit www.crowdrise.com/MauiPaddle17.

To increase the awareness, funds raised and community involvement, Hyatt Regency Maui is partnering with Pacific Cancer Foundation to create a weekend of back-to-back events supporting the fight against cancer. Participants in the Paddle for Life Voyage to Lanai will be invited to attend the Maui Paddle for a Cure After Party upon their return to Maui.

“You can’t face cancer alone,” said Nancy La Joy, executive director of the Pacific Cancer Foundation. “It takes an ‘ohana, and that is what this community is and why we have decided to partner together with Hyatt Regency Maui and their Maui Paddle for a Cure event.”

A portion of proceeds from select items sold at Hyatt Regency Maui in the month of October will also be donated to Susan G. Komen Hawaii.

Follow the event on social media with the hashtag #HyattPinkPaddle. To join the cause and register or donate, visit www.crowdrise.com/MauiPaddle17. For more information on the Hyatt Regency Maui, call 661-1234 or visit www.maui.regency.hyatt.com.