Coffee farm tour a new facet of ‘Kaanapali Fresh’

To celebrate the 200th anniversary of coffee growing in Hawaii, “Kaanapali Fresh” on Aug. 31 will present a tour of MauiGrown Coffee, a 500-acre farm on the hillside above Kaanapali. PHOTO BY RANDY MILLER.
KAANAPALI – Coffee lovers have a treat in store. On Saturday, Aug. 31, MauiGrown Coffee will host a tour of its working Kaanapali Estates coffee farm as part of the “Kaanapali Fresh” culinary series.
Along the way, participants will learn about the art and science of coffee cultivation, and how coffee goes from farm to cup, with Kimo Falconer and Jeff Ferguson of MauiGrown Coffee.
The farm processes and markets four varieties of coffee on the West Maui hillside.
“We are so pleased to showcase Maui coffee as part of ‘Kaanapali Fresh,’ ” said Shelley Kekuna, executive director the Kaanapali Beach Resort Association.
“In all our events, we bring chefs, farmers and community together to show the important relationship between tourism and agriculture on Maui.”

Tour participants will learn about the art and science of coffee cultivation, and how coffee goes from berry to cup, with Kimo Falconer (pictured) and Jeff Ferguson of MauiGrown Coffee, which processes and markets a variety of coffees from their own farm in Kaanapali.
MauiGrown Coffee was established in 2003 when Falconer, a former director of agricultural research for Pioneer Mill Sugar Co., began efforts to reestablish mature coffee orchards first planted on the land in 1988.
Today, the farm consists of 500 acres featuring four varieties of coffee: Red Catuai, Yellow Caturra, Typica, and the unique and increasingly popular Maui Mokka. A number of fine homes also dot the property.
Tour participants will meet at 10:45 a.m. at Whalers Village for a group transfer to visit the coffee fields. A luncheon at the Kaanapali Coffee Estate home of Roger and Joyce Amadon follows.
Chef Christian Jorgensen of CJ’s Deli & Diner will prepare the gourmet meal.
After lunch, the group will visit the MauiGrown shop by the Pioneer Mill Smokestack in Lahaina for a professionally led coffee tasting and the opportunity to stock up on fine MauiGrown coffee before returning to Whalers Village about 2 p.m.
Tickets are $30 per person. Covered shoes, sunscreen and a hat are recommended. For ticket and event information, visit www.kaanapalifresh.com or call 661-3271.
This year marks the 200th year of cultivation of coffee in the islands. First planted on Oahu by Don Francisco de Paula Marin in 1813, coffee has been an important part of island culture ever since.
It is currently cultivated on all the major islands; about 6,300 acres are in production statewide. There are about 40 farms in Maui County that produce coffee.
Kaanapali Beach Resort will present the second annual “Kaanapali Fresh” on Friday and Saturday, Aug. 30-31.
The entire resort comes together to offer visitors and residents exciting opportunities to sample chefs’ menus, learn about Grown on Maui products with Maui farmers, and savor the beauty of Kaanapali.
Additional events include a mixology class, progressive dinner and Kaanapali Fresh Food & Wine signature dinner. Book tickets online at www.kaanapalifresh.com or call 661-3271.
- Tour participants will learn about the art and science of coffee cultivation, and how coffee goes from berry to cup, with Kimo Falconer (pictured) and Jeff Ferguson of MauiGrown Coffee, which processes and markets a variety of coffees from their own farm in Kaanapali.