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SBS Championship announces free admission

By Staff | Aug 12, 2010

KAPALUA — The SBS Championship announced a number of new activities for the 2011 tournament week.

“We look forward to being even more fan-friendly at The Plantation Course, and it all begins with free admission to the 2011 event,” said Tournament Director Nancy Cross.

“Our goal is to create fan zones in key areas, which will have multiple events going on for all age groups.”

The Tournament of Champions week kicks off Sunday, Jan. 2, with a Junior Day focused on bringing out aspiring junior golfers to take part in lessons and activities with some of the PGA Tour winners who will be playing later in the week for the $5.6 million purse.

Swing analyzers, putting greens, rock-wall climbing, giveaways and entertainment are just a few of the expected new additions to the 2011 event. 

There will also be a Professional/Celebrity Shootout and Long Drive Contest prior to the SBS Championship, the first official tournament of the PGA Tour season.

On Monday, Jan. 3, professional practice rounds are slated at The Plantation Course, with music in the Spectator Village starting at 4 p.m.

The schedule for Tuesday, Jan. 4, includes professional practice rounds at The Plantation Course; Pro/Celebrity Shootout on Holes 1, 2 and 9 at 3 p.m.; and music in the Spectator Village at 4 p.m.

On Wednesday, Jan. 5, the Pro-Am Tournament at The Plantation Course starts at 8 a.m. The Longest Drive Contest from Hole 1 begins at 3 p.m., and music in Spectator Village starts at 4 p.m.

Featuring a field of event winners from the 2010 PGA Tour, the SBS Championship will begin with a blessing by Clifford Naeole on Jan. 6 at 9 a.m.

After each round on Jan. 6-9, there will be music in the Spectator Village after the last putt drops.

For more information on the 2011 SBS Championship, call 665-9160 or visit www.Kapalua.com.

The SBS Championship — formerly the Mercedes-Benz Championship — has been held at Kapalua Resort since 1999.

Charitable funds raised via the event have totaled nearly $3.5 million and benefitted more than 60 local charities.