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Maui Brewing Company to host ‘Save Water, Drink Beer’ World Water Day Festival

By Staff | Mar 19, 2015

KIHEI – March 22 is World Water Day, and to celebrate the importance of water locally, Maui Brewing Company is hosting Maui’s first annual “Save Water, Drink Beer” World Water Day Festival at its new location in Kihei at 605 Lipoa Parkway.

Starting at 1 p.m., this all-day community event will feature craft beer, live music, food trucks, games, prizes and the opportunity to learn about local conservation efforts from over 20 groups, whose representatives will be on hand to share information and conduct fun activities.

During the day, a water-themed pub trivia contest will be held, along with bouts of Water Pong, with opportunities to win prizes.

This fundraiser will be hosted by Maui Brewing Company, Pono Project LLC, and the West Maui Kumuwai Campaign. Maui Brewing Company is generously donating a portion of the proceeds to West Maui Kumuwai, a collaborative coalition of Maui community members, nonprofit organizations, state and federal agencies, and local businesses, that is focused on reducing land-based sources of pollution that can harm our ocean.

The West Maui Kumuwai campaign, developed in support of the West Maui Ridge to Reef Initiative, works to empower individuals to take action to curb pollutants in their home, yard or through community projects.

The World Water Day event will highlight the numerous ways to get involved and make a difference in one’s own watershed. Participants will have the chance to meet many in Maui’s conservation community in a fun and relaxing atmosphere.

West Maui Kumuwai will also be giving away water efficiency fixtures, such as faucet aerators and hose spray nozzles, provided by the County of Maui Department of Water Supply, and will have an assortment of “Ocean Preferred” yard care products (fertilizer, herbicide and pesticide brands) on display.

Professional landscapers are invited to join the Ocean-Friendly Landscaper program by taking a pledge at the event to adopt ocean-friendly practices. They will then be featured on West Maui Kumuwai’s website (www.westmauikumuwai.org) and entitled to marketable branding materials and promotional support from the campaign.

This event promises to be fun as well as educational. Participants can learn water quality monitoring techniques from the Hawaiian Islands Humpback Whale National Marine Sanctuary’s volunteer team – by testing Maui Brewing Company’s extensive array of locally made craft beers for their turbidity (clarity), an important measure to evaluate water quality.

The University of Hawaii Maui College Marine Option Program will have a large wave tank on display, allowing participants to create their own surf breaks, learn firsthand why waves form differently at different beaches, and also explore the processes of coastal erosion.

In addition, all the watershed partnerships on Maui – West Maui Mountains, East Maui, Leeward Haleakala, and Southwest Maui – will be at the event with various activities and demonstrations.

The event also features a logo wear promotion: wear either Maui Brewing Company’s or a local conservation organization’s apparel, and earn an extra chance to win prizes in random drawings while displaying your conservation and/or craft beer pride.

Groups participating in the event include Grow Some Good, Hawaii Department of Land and Natural Resources’ Division of Aquatic Resources, East Maui Watershed Partnership, Hawaiian Islands Humpback Whale National Marine Sanctuary, Kaanapali Makai Watch, Hawaii Ecotourism Association, Leeward Haleakala Watershed Restoration Partnership, Malama Maui Nui, Maui Association of Landscape Professionals, Maui Food Innovation Center, NOAA Fisheries Marine Mammal Response Program, Polanui Hiu Community Managed Makai Area, Project S.E.A.-Link, Save Honolua Coalition, Student ?’Ohana for Sustainability, Surfrider Foundation-Maui Chapter, Sunshine Vetiver Systems, University of Hawaii Maui College Marine Option Program, Southwest Maui Watershed Plan, West Maui Kumuwai Campaign, Water Quality Consulting Inc., West Maui Mountains Watershed Partnership, Westin Kaanapali Ocean Resort Villas, and the West Maui Ridge to Reef Initiative.

The West Maui Kumuwai Campaign hosts a calendar of events on its site featuring many of these groups’ upcoming activities; visit westmauikumuwai.org/events/event/west-maui-watershed-stewardship-event-calendar-for-2015.