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First Hawaiian Bank’s ‘Aloha for Hawaii’ campaign helps restaurants and non-profits

By Staff | Apr 23, 2020

HONOLULU – First Hawaiian Bank (FHB) last week announced the launch of its “Aloha for Hawaii” initiative, a special program that offers support to Hawaii restaurants and provides up to $1 million in donations to the Aloha for Hawaii Fund, which has been established to support non-profits with food supply and health and human service programs for those impacted by COVID-19.

FHB’s goal is to generate one million takeout order transactions at restaurants across Hawaii, and it plans to donate up to $1 million to local nonprofits as a part of this initiative.

To participate, use any FHB debit or credit card to purchase a takeout meal in Hawaii. Each time your card is used at any Hawaii restaurant, FHB will make a donation on your behalf to the Aloha for Hawaii Fund. There’s no need to keep track of your receipts.

The $1 million donated to the Aloha for Hawaii Fund will support local non-profits that are standing up food supply and health and human service programs that are critical to the community during this health and economic crisis.

Generating $1 million takeout meal orders has the ability to produce millions in revenue for the restaurant industry, helping workers, distributors, farms and other vendors who are dependent on restaurant orders to stay in business.

“Our community is known for its ability to come together in times of need,” stated Bob Harrison, FHB chairman, president and CEO. “Aloha for Hawaii is a way for everyone to come together and support their favorite restaurant and the organizations that help those who are being impacted most by this pandemic.”

The Aloha for Hawaii Fund supports the following non-profits: Maui Food Bank, Aloha Harvest, Blood Bank of Hawaii, Child and Family Service, Feeding Hawaii Together, Hawaii Foodbank, The Food Basket-Hawaii Island’s Food Bank, Hawaii Meals on Wheels and Kauai Independent Food Bank.

For more information, visit fhb.com/aloha.