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Outlets of Maui names marketing director

By Staff | Jan 23, 2020

An eight-time International Council of Shopping Center (ICSC) MAXI award winner, Kym Espinosa’s earlier career experience included positions with increasing responsibilities at Time Warner Media, Puente Hills Mall (Los Angeles), Eastridge Mall (San Jose) and Ervin Advertising and Design.

LAHAINA – Outlets of Maui, the 150,000-square-foot oceanfront shopping and dining destination located in Lahaina on Front Street, last week announced the appointment of Kym Espinosa as marketing director.

As the center embarks on exciting changes in 2020, Espinosa will be responsible for executing center-wide marketing programming and promotions, including visitor and hospitality marketing, advertising, digital/interactive strategies, social communications, public relations, visitor industry programs and special events.

“Kym brings Outlets of Maui more than 25 years of experience marked by an impressive track record as a strategic and results-oriented marketing professional. Her achievements at the retail real estate properties she has served demonstrates an uncompromising standard for guest satisfaction. We are confident her fresh marketing savvy and customer insights will strengthen Outlets of Maui’s position in the market and make the center the preferred choice for shopping, dining and entertainment on Maui,” said General Manager Brian K. Yano.

“We welcome Kym to our center and community.”

Most recently serving as director of marketing at Promenade Temecula (Temecula, California), Espinosa’s eight-year tenure included developing and launching new tourism programming, introducing and managing the onset of new data-gathering and technology platforms, and supporting leasing efforts in areas of expansion, development and remerchandising that collectively resulted in increasing retail sales performance at the property.

Originally hailing from Costa Mesa, California, Espinosa earned her Bachelor of Arts Degree in Communications from Brigham Young University.

For more information on Outlets of Maui, including a complete store directory and sale and special event announcements, visit www.outletsofmaui.com.