LAHAINA – Jenerate PR was recently named agency of record by Lahaina Gateway, West Maui’s largest open-air shopping center.

The full-service public relations and digital marketing company will lead the center’s publicity strategies and social media management for an integrated brand communication plan.

Jenerate PR will also provide marketing support, including a website refresh and brand redevelopment, contributing to an optimal marketing impact for the retail center.

“Jenerate PR’s dynamic team and creative approach, combined with their proven success with our sister property The Shops at Wailea, will undoubtedly elevate awareness of our center and our tenants,” said Sandra Brown, property manager of Lahaina Gateway.

“We couldn’t be more pleased to have them spearhead our publicity and marketing efforts.”

Now under the property management of The Festival Companies, Lahaina Gateway aims to offer more options and conveniences to the community.

Jenerate PR’s team will focus on propelling Lahaina Gateway’s visibility with local and national audiences. Led by founder and creative director Jennifer Polito, the company specializes in hospitality, travel/tourism, culinary, luxury retail and lifestyle brands.

For information on Lahaina Gateway, visit www.lahainagateway.com or call (808) 661-1505.