Maui Paddle for a Cure is an open paddle by stand up paddle board, kayak or canoe to benefit Susan G. Komen Hawaii.

KAANAPALI – Hyatt Regency Maui Resort and Spa turned pink with fundraising beginning on National Pink Day on June 23 in celebration of its forthcoming fifth annual Maui Paddle for a Cure.

Maui Paddle for a Cure is a fun, non-competitive event in support of Susan G. Komen Hawaii, which will be held on Oct. 13 during Breast Cancer Awareness Month, and takes stand up, kayak and canoe paddlers along the beautiful shoreline of Kaanapali Beach.

New this year, the resort launched the Cabanas for a Cure program, available through Oct. 31. It features a Pink Ocean Hale package complete with an oceanfront cabana and tropical cocktails, with a portion of the proceeds benefiting Susan G. Komen Hawaii. The package costs $285 plus tax and can be booked through the resort operator at 661-1234.

Additional promotions, including pink merchandise, food and beverage, and spa treatments, will also return on National Pink Day.

“The annual Maui Paddle for a Cure is very special to us. With the support of the community and our guests, it has raised more than $115,000 for Susan G. Komen Hawaii to date,” said Fred Findlen, general manager at Hyatt Regency Maui Resort and Spa.

“This year, we aim to encourage more people than ever before to join us in the fight against breast cancer through the addition of Cabanas for a Cure to our other fundraising efforts.”

In celebration of National Pink Day, the following offers kicked off on June 23.

Through June 30, a portion of the proceeds from the resort’s restaurants and spa will be donated to Susan G. Komen Hawaii. Japengo, the resort’s award-winning restaurant, is offering a Pink Sushi Roll, Lavender-Seasoned Grilled Seafood and Chocolate Decadence Cake.

Kamaha’o, a Marilyn Monroe Spa will be pampering guests with pink manicures, and Son’z Steakhouse will offer a Black and Blue Ahi appetizer.

Presented in partnership with The Butterfly Effect and Maui Jim, this year’s Maui Paddle for a Cure will take place starting at Kaanapali Beach in front of Hyatt Regency Maui on Oct. 13.

Anuhea Jenkins will return to headline the Maui Paddle for a Cure after party at Sunset Terrace at the Hyatt.

Susan G. Komen Hawaii’s mission is to support and promote culturally sensitive breast cancer education, awareness, prevention and treatment programs in the Hawaiian Islands.

To register or donate, visit the Maui Paddle for a Cure website at www.crowdrise.com/MauiPaddle18.