Krystle Alcain is the Hyatt Regency Maui Resort & Spa’s new digital marketing manager.

KAANAPALI – The Hyatt Regency Maui Resort and Spa recently announced the appointment of Krystle Alcain as digital marketing manager and Rhett Ferguson as director of group sales.

An experienced professional with a focused background in hospitality and tourism, Alcain will lead the online marketing efforts for Hyatt Regency Maui alongside the resort’s sales and marketing team.

“We are thrilled to welcome Krystle into our Hyatt Regency Maui ‘ohana,” said Ben Premack, director of sales for the resort. “Her go-getter attitude and experience with strategic content creation will help elevate our resort’s already phenomenal online presence and strengthen our brand awareness among consumers.”

Alcain began her career in hospitality and tourism at Maui Ocean Center, where she climbed the ranks to branding and marketing manager.

She most recently served as the public relations manager at The Westin Kaanapali Ocean Resort Villas and The Westin Nanea Ocean Villas, where she managed public relations and advertising efforts.

An employee at the Hyatt Regency Maui Resort & Spa since 2007, Rhett Ferguson is the new director of group sales.

Alcain grew up on Maui and earned a Bachelor’s Degree in Landscape Architecture from Colorado State University.

Ferguson began his career with Hyatt 18 years ago and has been at the Hyatt Regency Maui for the last decade. In his new role, he will lead the group sales efforts for the resort, which is one of the leading group destinations within the Hyatt Resort portfolio.

“Rhett is an incredible member of our team here at Hyatt Regency Maui,” said Premack. “His knowledge of the group sales industry coupled with his expertise on Maui makes him an invaluable resource to our clients and team.”

Ferguson is a seasoned member of the resort’s sales team, serving as a sales manager since 2007. In 2017, he was promoted to associate director of sales and has led the resort’s leisure sales team for the last eight months.

He began his Hyatt career at the Hyatt Rickey’s before moving over to the Grand Hyatt San Francisco, where he worked in convention services and group sales. He moved to Hyatt Regency Maui in 2007.

Ferguson has an undergraduate degree from SUNY Geneseo and a Master’s in Hotel Administration from the University of Nevada Las Vegas.