LAHAINA – Outlets of Maui at 900 Front St. and its collection of more than 30 leading designer and brand names – including Coach Outlet, Michael Kors, Banana Republic Factory Store, Gap Factory Store, Calvin Klein and Tommy Hilfiger, among many more – will welcome shoppers to Midnight Madness beginning Friday, Nov. 24, at 12 a.m. (right after Thanksgiving) for the ultimate in Black Friday shopping.

On top of everyday savings of up to 65 percent off regular retail prices, Outlets of Maui stores will offer best-of-season sales and limited-time-only discounts on an array of holiday gift items throughout the night.

What’s more, the outlet center will host its first-ever Midnight Madness Pajama Jam, where its first 200 pajama-wearing shoppers will receive a free Swag Bag filled with a variety of complimentary gift items, coupons and exclusive discounts courtesy of stores, including Kay Jewelers, Solstice Sunglasses, Tommy Hilfiger, HIC, Skechers, ABC Stores, Hilo Hattie Outlet, Pi Artisan Pizzeria, Keoni’s Hotlava and Maika’i Woods.

Outlets of Maui’s Midnight Madness Pajama Jam Swag Bag Giveaway will begin at the Banyan Tree Courtyard at 12 a.m. Visit outletsofmaui .com for a complete store directory, holiday shopping hours, driving directions and more.