Presented in partnership with The Butterfly Effect, the 2017 Maui Paddle for a Cure will be held on Saturday, Oct. 7, from 7 a.m. to 2 p.m.

KAANAPALI – Hyatt Regency Maui Resort and Spa last week kicked off events for its fourth annual Maui Paddle for a Cure with new fundraising efforts beginning on National Pink Day on June 23.

Maui Paddle for a Cure is a fun, non-competitive event, slated for October 7, 2017 during Breast Cancer Awareness Month, and takes stand up, kayak and canoe paddlers along the beautiful shoreline of Kaanapali Beach.

Hyatt Regency Maui aims to raise even more funds this year for Susan G. Komen Hawaii, whose mission is to support and promote culturally sensitive breast cancer education, awareness, prevention and treatment programs in the Hawaiian Islands.

“Each year we are honored and excited to support Susan G. Komen by hosting Maui Paddle for a Cure,” said Fred Findlen, general manager at the Hyatt Regency Maui Resort and Spa.

“We continue to be inspired by the people who join together for the paddle, and we hope to encourage and educate our guests and Maui residents to participate in this fun event that benefits the broader Hawaii community. Last year we exceeded our fundraising goal and raised over $45,000 for Susan G. Komen, and we hope to raise even more funds this year.”

Presented in partnership with The Butterfly Effect, this year’s Maui Paddle for a Cure will take place starting at Hanakao’o Beach Park (Canoe Beach) on Saturday, Oct. 7, from 7 a.m. to 2 p.m.

Resort guests and the members of the Maui community 18 years and older are invited to an open paddle along Canoe Beach by stand up paddle board, kayak or canoe, all to benefit this important cause.

Additional Maui Paddle for a Cure details – including sponsors, pre-paddle activities, events and more – will be announced in the coming weeks.

Follow the event on social media with the hashtag #HyattPinkPaddle. To join the cause and register or donate, visit the Maui Paddle for a Cure website: www.crowdrise.com/MauiPaddle17.