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Kaanapali Beach Hotel unveils new logo

By Staff | May 25, 2017


KAANAPALI – Kaanapali Beach Hotel, known as “Hawaii’s Most Hawaiian Hotel,” recently unveiled a redesigned logo that pays homage to its heritage and deep Hawaiian roots.

The new look centers around the kukui nut lei, which holds meaningful significance, as it represents a guiding light or safe passage for travelers as they journey throughout the islands.

“The kukui leaf, which was represented on our old logo, only told part of the story. We wanted our employees, staff and guests to understand the importance of the lei and the rich history,” said Mike White, general manager of Kaanapali Beach Hotel.

“By highlighting the whole lei, we are better able to share one of our treasured symbols with the world.”

Hawaiians will typically give friends and family lei to show their love, respect and appreciation. Keeping with that tradition and after 9/11, the hotel wanted to thank its guests and give a lei at the end of their trip – once they have become ohana (family).

Kaanapali Beach Hotel’s new logo centers around the kukui nut lei.

When guests travel back to the hotel, a white nut is added to their lei. It becomes a sense of pride to many repeat guests to share how many times they have visited the hotel.

Over the past 16 years, the hotel has given away over 330,000 kukui nut leis.

The tradition of lei giving is also extended to hotel employees and staff, as the kukui nut lei is part of every uniform. Each year employees and staff celebrate another year with the hotel, they receive a white kukui nut.

More than half of Kaanapali Beach Hotel employees have been with the property for more than 30 years, including White.

“The kukui nut lei or the ohana lei is meaningful to everyone who works here, and we love sharing this time-honored tradition with our guests, so our family continues to grow and extends all over the world,” said Director of Training Pookela and Hookipa Dee Coyle.

“It is these kinds of traditions that keep many of our employees working here for more than 20 years.”

To learn more about Kaanapali Beach Hotel, visit www.kbhmaui.com/ or call 661-0011.