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County center hosts free business workshops

By Staff | Aug 13, 2015

WAILUKU – The county Mayor’s Office of Economic Development hosts free workshops at the Maui County Business Resource Center in Maui Mall.

Seating for all workshops is limited, and all workshops are subject to change or cancellation. To reserve a seat, call the Maui County Business Resource Center at 270-5770.

“Improve Your Bottom Line: Sell More-Do Less” with instructor Marc Levine will be held on Friday, Aug. 14, from noon to 1:30 p.m.

Do you desire to convert more prospects into clients? Do you want a simple and honest approach to sales? Do you want to help a prospect feel less defensive and more empowered to buy? There are proven, powerful techniques that have helped others increase sales from 20 to 50 percent, according to Levine.

These techniques are based on the foundational ideas of improvisation. In improvisation, actors create scenes and a shared world without either one knowing what the other is thinking or about to say. They utilize principles that allow for discovery, heightened listening, laughter and agreement.

According to Levine, these principles work beautifully in sales. The group will break down these principles and use them in real world scenarios to help participants sell more with ease.

In this fun, highly interactive workshop, attendees will learn to do less talking, more problem solving and provide solutions to achieve sales.

“Get the Facts about Reverse Mortgages” with instructor Mel Ito will be held on Monday, Aug. 17, from noon to 1:30 p.m. A light lunch will be served.

A reverse mortgage may be a good stress reliever for some, and for others it could be a nice addition to an already sound financial plan.

A program that began in 1989 has evolved into a sound option for those who are age 62 or older and live in their home as a primary residence, according to Ito.

Common false rumors and myths about reverse mortgages will be addressed. Sample illustrations and case studies will be used to explain the various programs and options.

“45 Social Media Tools and Tips to Improve Your Marketing” with instructor Nicole Fisher will be held on Wednesday, Aug. 19, from noon to 1:15 p.m., followed by Q&A until 1:30 p.m.

It takes a lot of time to create quality content, engage on social profiles and sustain online relationships that support business goals. How would you like to learn to automate your posts?

In this workshop, Fisher will provide tips to strategically choose tools so that you can get more out of your social media marketing.

“Get the Facts About Farm Loans and Farm Record-Keeping” with instructor Richard “Buddy” Nichols is set for Wednesday, Aug. 26, from noon to 1:30 p.m.

USDA Farm Loan programs have been available for many years, and there are numerous types of loans available for beginning to seasoned farmers.

The importance of good record-keeping increases the success of any business, including farming. Whether you apply for a loan or not, according to Nichols, you will need to know the productivity of your farm and whether it is improving every year.

“Cross Channel Marketing 101: Navigating and Integrating Your Message Across Maui’s Print, Electronic and Digital Advertising and Marketing Channels” with instructors Eric T. Richter and Mckenna Hallett is scheduled for Friday, Aug. 28, from noon to 1:30 p.m.

In this workshop, attendees will learn how to take the first steps in creating a successful campaign for a small business. The instructors will also cover tips for setting goals and priorities, creating a budget, picking your media and evaluating your results.

A free resource guide will be presented to all workshop attendees.

“QuickBooks for Small Business” with instructor Richard Kehoe, CPA, will be held on Thursday, Aug. 27, from 5 to 8 p.m. The fee is $45.

Learn to set up your company’s QuickBooks in a small class setting with personalized tutoring. This class for new users will teach cover how to record sales, receive payments, prepare invoices and balance your checkbook.

Instructor Kehoe is a lead SCORE (Service Corps of Retired Executives) counselor. Follow-up appointments are offered at no cost.