WAILUKU – Nicole Fisher will lead a free workshop, “Search Engine Optimization 101 For Beginners,” on Wednesday, July 22, from noon to 1:15 p.m. at the Maui County Business Resource Center in Maui Mall.

Fisher will discuss how a search engine works, as well as cover keyword phrases within a website and keyword research using Google AdWords. She will also review the anatomy of a search engine.

Fisher is an energetic entrepreneur with more than 20 years of experience as a marketing strategist, social media consultant and trainer. She is passionate about taking businesses from good to great through various marketing avenues.

In related news, Richard Kehoe will lead the workshop “QuickBooks for Small Business” at the center on Thursday, July 23, from 5 to 8 p.m. The cost is $45.

Learn to set up your company’s QuickBooks in a small class setting with personalized tutoring. This class for new users will cover how to record sales, receive payments, prepare invoices and balance a checkbook.

Instructor Kehoe, CPA is a lead SCORE (Service Corps of Retired Executives) counselor. Follow-up appointments are offered at no cost.

To register for either workshop, call the Maui County Business Resource Center at 270-5770.