homepage logo

Aloha branded fueling station open in West Maui

By Staff | Jul 17, 2014

The Shell station at the intersection of Mill and Dickenson streets along Honoapiilani Highway was re-branded by Aloha Petroleum Ltd.

LAHAINA – Aloha Petroleum Ltd. opened its first Aloha branded fueling station in Lahaina in April. Aloha re-branded the location from Shell to Aloha during a four-month, $600,000 renovation project, upgrading the location to Aloha’s new design and image program. The location is at the intersection of Mill and Dickenson streets.

“Our Aloha Island Mart has been open at this location for a while now, but this location represents the first Aloha-branded fuel station for us in West Maui,” said Gary Altman, Aloha Petroleum’s general manager of company-operated stores.

“We’re excited to share our aloha with both visitors and residents alike.”

Aloha Petroleum has two other Aloha-branded fueling stations on Maui in Wailuku and Kahului.

Updated features to the store include new interior and a broader selection of wine and fresh and healthy food offerings.

The store also features a Fusion fountain machine, which adds “shots” to the mix with the selected product.

Aloha Island Mart continues to make fresh hot foods, including fried chicken, on the premises.