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Maui Brewing Co. hires national sales manager

By Staff | Nov 7, 2013

Leilani’s on the Beach sponsored 20 Lahaina Intermediate School teachers in the 2013 XTERRA Kapalua Trail Run on Oct. 27. “We appreciate your generosity and continued support for education in Lahaina,” noted Lori Koyama of LIS.

LAHAINA – Maui Brewing Co. (MBC) last week announced that Peter Scheider is joining the company as the national sales manager.

Scheider started as the draft technician for Odell Brewing Company in 2004, then quickly moved on to run the off-premise sales route for Fort Collins, Colorado.

After a year, he was moved to Western Slope Territory manager, where he represented Odell Brewing in Boulder and several other mountain towns, including Breckenridge, Vail, Aspen, Copper Mountain and Winter Park.

The largest Hawaii brewery, MBC currently has one brewery in Lahaina and a brewpub in Kahana that creates more than 40 different styles on a rotating basis.

In 2005, Maui Brewing Co. produced 400 barrels from the single brewpub. MBC expanded into an additional brewery location in 2007, producing nearly 20,000 barrels in 2012.

MBC’s beers have been recognized worldwide for quality and innovation, winning more than 100 medals in its short history.

Maui Brewing Co. is currently in construction to move production to a state-of-the-art brewery in Kihei. The goal is to be brewing, drinking and shipping beer from this new brewery in June 2014.