LAHAINA – Serendipity is moving one block north to a new oceanside location at 855B Front St. (the former Croc’s location).

The store was located at 752 Front St. next to Fleetwood’s.

Look for the store’s doors to be open in the next week or so. The new location will continue to house their popular Serendipity label clothing collections, a huge range of accessories and an award-winning selection of sarongs.

For more information, call (808) 264-7102.