KAANAPALI – The Snorkel Store, a snorkel and beach rental company, will open its second location in the Fairway Shops in Kaanapali. The new store’s doors will officially open on Oct. 1.

The Snorkel Store rents quality snorkel and beach gear at competitive prices. The store offers a wide variety of rentals, including three tiers of snorkel sets, surfboards, stand up paddle boards, beach chairs, umbrellas and coolers, boogie boards, floatation belts and high-definition underwater camera masks.

“Our team works hard to provide our clients with memorable experiences,” said Micah Wolf, president of the Snorkel Store.

“We have quality product; however, we pride ourselves on offering great service. From ensuring a proper fit on our rentals to sharing our expert advice on the best locations, we strive to be a continual resource.”

The HD underwater camera mask has proven to be their most popular rental. It enables hands-free picture or video taking while underwater.

“The camera mask is a huge hit! People like to have the ability to snorkel without the worry of carrying an underwater camera,” said Kevin Lewis, the store’s digital guru.

“We download the footage for our clients, making it easy to share their snorkeling adventures.”

The Snorkel Store opened its first location in the Lahaina Square Shopping Center on July 4, 2012. Serving over 2,500 clients within the first year and maintaining high customer reviews, they are optimistic about opening the new location.

“We are overwhelmed at the positive feedback we have received thus far and are eager to serve the Kaanapali area,” said Daniel Sykes, chairman of the Snorkel Store.

“We want people to know that we not only offer an array of high-end beach specialty gear, but we are reliable, affordable and dedicated to ensuring our clients have a great experience.”

The Snorkel Store is currently offering a two-for-one snorkel package, providing a 50 percent discount on all snorkel rentals. For more information, visit www.thesnorkelstore.com or call 669-1077.