A new boutique will bring out women’s passion for fashion.

LAHAINA – Providing women with fashionable clothing and accessories, Passion 4 Fashion Boutique is set to open at Lahaina Gateway Center.

A grand opening celebration with entertainment, fashion show, free prize drawing, giveaways and refreshments is slated for 5:30 p.m. on Saturday, June 16.

Fashion Project Coordinator Lisa K. Agdeppa said the boutique offers elegant gowns; evening wear; casual, business and plus-size clothing; along with shoes, bags and accessories such as hats, belts and custom jewelry.

“Our inspiration is to communicate the belief that no matter what size, shape or color, women need to feel good about themselves. As a simple fact of life, the more beautiful women feel about themselves, the more successful they will be,” Agdeppa explained.

“Our main competitive advantage is the unique Style Assessment in helping women develop their personal style,” she added.

According to Agdeppa and owner Siuafu Whitehead, Passion 4 Fashion Boutique will have clothing that will specialize in unique, desirable fashion that delivers a motivation to women to “feel and wear” their passion.

They envision women learning about their own personal style, gathering with their friends and having fun during the process.

According to Agdeppa, “The boutique is a place where women can go to transform themselves with beautiful clothing that helps them determine the right clothes for their unique selves.”

With over 12 years as a partner and manager at Island Woodcarving and Gifts, as well as five years of experience in jewelry design, Whitehead is growing her business and expanding into retail.

For the last ten years, Whitehead has also managed the West Maui Swap Meet, West Maui’s Finest Craft Fair at the Westin Kaanapali Ocean Resort Villas, Aloha Gift & Craft Fair at The Westin Maui and Piece of Maui Gift & Craft Fair at Lahaina Civic Center.

Her jewelry is sold at the craft fairs, the Banyan Tree Craft Fair and her website at www.MauiDesignJewelry.com.

West Coast Painting owner Michael Whitehead handled the interior design and store improvements.

For information, call 667-P4FB (7432), e-mail info@passion4fashionboutique.com or visit Passion 4 Fashion Boutique’s Facebook page.