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Starwood Hawaii names Masterson Maui director of sales and marketing

By Staff | Dec 29, 2011

Michael Masterson has more than 20 years of experience in hotel sales and marketing. He has spent most of his career with Starwood Hotels & Resorts.

WEST MAUI – Starwood Hotels & Resorts Hawaii has named Michael Masterson director of sales and marketing for its three Maui resorts: The Westin Kaanapali Ocean Resort Villas, The Westin Maui Resort & Spa, Kaanapali and Sheraton Maui Resort & Spa.

“Mike truly understands Maui’s hospitality industry and unique Island lifestyle, and we are extremely pleased to welcome him back to the Starwood team,” said Keith Vieira, senior vice president and director of operations for Starwood in Hawaii and French Polynesia.

In 1996, he moved to Maui to serve as national sales manager for The Westin Maui. He worked his way up to acting director of sales and marketing before moving to the Sheraton Maui Resort & Spa in 2002.

Most recently, Masterson served as director of sales and marketing for the Ritz-Carlton, Kapalua.

He was recognized as the top director of sales and marketing for the Western Region of the Ritz-Carlton Hotel Company in 2005 and for outstanding sales and marketing achievements in 2010.

“Maui is a place that I am proud to call home, and I have the great fortune to be able to share this special island and our distinct culture with others,” Masterson said.

“It’s an honor to once again be a part of the Starwood Hawaii family.”

Prior to his work in Hawaii, Masterson served as a sales manager – and later, national sales manager – for the Westin Hotel Tabor Center in Denver, Colorado, from 1988 to 1993.

He earned a bachelor’s degree in communications from Marist College in Poughkeepsie, New York.