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Charity walk raises $406,380

By Staff | May 19, 2011

WAILUKU — The Maui Hotel & Lodging Association celebrated 33 years of giving back to the community with its annual Visitor Industry Charity Walk on Saturday, May 14.

An impressive 2,100 walkers gathered at War Memorial Soccer Field for a fun morning of exercise, camaraderie, good food, prizes and entertainment. At the end of the day, $406,380 was raised to benefit Maui County charities. Last year’s total was $357,000.

Participants included visitor industry workers, nonprofit agencies and business representatives. Many walkers begin their fundraising efforts months prior to the event.

Top individual fundraiser was Mitch Mitchell with $33,800. The Grand Wailea took top honors in properties by bringing in $50,015. Bank of Hawaii was the business that raised the most at $8,615. Winning the award among non-profits was Hale Makua, which collected $59,382. The property that raised the most per capita was Kahana Falls at $233 per employee.

“This year, we raised more funds than any other year in the 33-year history of the Charity Walk on Maui! We are extremely proud to host such a successful fundraising endeavor, which brings together the visitor industry and the Maui community in grand style. And most importantly, all monies raised on Maui County, stays in Maui County,” said Carol Reimann, MHLA executive director.

“Our ability to provide for Maui’s non-profits — especially during tough economic times — is a direct reflection of the integrity and philanthropic conviction of the fine businesses in the visitor industry.”

Mark your calendar for next year’s Visitor Industry Charity Walk: May 12, 2012. For information, call 244-8625 or e-mail info@mauihla.org.