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Class to cover grassroots marketing methods

By Staff | Feb 11, 2010


KAHULUI — The class “Marketing With No Money — Grassroots Marketing Techniques” will be offered at Maui Community College.

Alii Kula Lavender Marketing Coordinator Pomai Weigert will share proven methods that have worked on Maui with little capital investment required. 

Grassroots techniques include creating a niche market, using value-added products, branding, and increasing public awareness through collaborations and community relations. 

Attendees will also learn how to advance their business model to build strong employees and excellent customer service that will keep customers returning.

The course will be offered at Maui Community College in Laulima 225 over four classes from Feb. 18 through March 11.

The class will meet on Thursdays from 6 to 8 p.m. The fee is $94.

Contact Maui Community College/VITEC at 984-3231 or visit www.OCET.org to register; the class code is 439W10.