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Kapalua Resort Association names new shuttle service operator

By Staff | Dec 31, 2009

Kapalua Resort Association Director Paul Brown (left) welcomes SpeediShuttle owner Cecil Morton in front of one of SpeediShuttle’s new Mercedes Sprinters. Photo by www.imagesbyjeffrey.com.

KAPALUA RESORT — The Kapalua Resort Association announced that SpeediShuttle LLC has been selected the new operator of the Kapalua Resort Shuttle.

A valued amenity for resort guests and residents for over 15 years, the shuttle provides on-demand transportation throughout the resort and between the resort and West Maui Airport.

“As part of Kapalua Resort Association’s efforts to provide the best possible service for its members, SpeediShuttle was chosen out of a large field of contenders,” said Paul Brown, association director.

“SpeediShuttle’s primary business model is on-demand, shared-ride transportation services, and its plan is to integrate their expertise, new technology features and top-of-the-line vehicles to provide world-class service. SpeediShuttle will also integrate many of the current Kapalua Resort Shuttle employees into its operations to ensure a smooth transition and a familiar friendly face behind the wheel.”

SpeediShuttle, a Hawaii limited liability company, is locally owned by Cecil Morton. SpeediShuttle was founded in June 1999 and began operating in November 1999 after purchasing, merging and restructuring two Maui-based competitors in the airport shuttle business.

SpeediShuttle expanded to become the only airport shuttle company that operates on Maui, the Big Island, Oahu and Kauai.

The company recently acquired Arthur’s Limousine and will integrate additional transportation alternatives for resort residents and guests. This new acquisition will provide a full range of options, including sedan, SUV and limousine services. 

Morton has been working in the ground transportation industry for over 20 years and is in his fifth term as president of the Western Motor Tariff Bureau. 

Other key personnel involved with the Kapalua Resort Shuttle operation include Stacy Levin, vice president of sales and marketing, and Mars Simpson, director of Maui operations. 

Levin recently joined SpeediShuttle after ten years with Maui Dive Shop, and Simpson worked with Pleasant Hawaiian Holidays for 20 years.

Kapalua Resort Association is a Hawaii nonprofit corporation chartered in 1977. Its primary functions include maintenance of the common elements of Kapalua Resort, operation of the Kapalua Resort Shuttle service and protection of the resort through Kapalua Security.