LAHAINA - When West Side beauties Siu Whitehead and Lisa Agdeppa met in early 2012, it was a spontaneous combustion event.
They razzled and dazzled and added lots of bling; and, six months later, the Passion4Fashion Boutique opened at Lahaina Gateway Center.
It hasn't been easy; the two never rest, and they've worked hard to establish a niche in the Maui fashion market.
Siu Whitehead (right) and Lisa Agdeppa will celebrate Passion4Fashion Boutique’s first anniversary on Saturday, June 15, from 5 to 9 p.m.
Now, the full-time fashionistas are preparing for their first anniversary celebration on Saturday, June 15, from 5 to 9 p.m. at their popular West Maui boutique.
The festivities promise a night of styling with champagne, chocolate, discounts and giveaways.
"We want to thank everybody for their support," owner Whitehead announced.
Agdeppa, the store operations manager, attributed their first year of success to their values.
To the dazzling duo, it's not just about the bottom line.
"Our mission," Agdeppa said, "is to encourage and motivate women to discover and unleash their passion for fashion. The more they feel good about themselves, the more successful they will be in their lives."
"Part of my job is dressing the women up and making them feel like a million dollars," she added with pride.
Whitehead agreed: "Anybody can be beautiful, comfortable and stylish at the same time."
The look, she advised when asked, is "casual elegance."
It's not just a T-shirt and shorts shop.
"We're known as the place to go when you want to dress up," Whitehead explained.
"Our brand personality is contemporary, approachable, sexy and chic. We also have the casual styles and business wear."
Passion4Fashion carries plus sizes as well, up to 3X.
Both are ardent in their belief that fashion has no size.
According to Whitehead, "We all love to dress up. You can be a larger woman, and you can still feel sexy."
Their trendsetting inventory is fully complete, with elegant selections on every rack and shelf.
"Asymmetrical and maxi dresses, sheer blouses, gowns, tuxedos, lingerie, wedges, shoes, caps and jewelry," Agdeppa continued. "Bags, shapewear, specialty gifts, bikinis, belts and booty enhancers."
Passion4Fashion is also all about bling - Okole bling, hat bling, dressy bling, hair bling, shoe bling, rhinestones and sequins.
Let the experienced sales team at Passion4Fashion drape you in style and simple, casual elegance.
Summer store hours are Monday through Saturday from 10 a.m. to 9 p.m. and Sundays from 10 a.m. to 7 p.m.
Visit their website or Facebook page for up-to-date arrivals or to order online (www.passion4fashionboutique.com).
Mark June 15 on your social calendar and join Siu and Lisa in celebration of their first of many years to come.
Festivities begin at 5 p.m. at Lahaina Gateway Center. For more information, call 667-P4FB (7432) or e-mail info@ passion4fashionboutique.com.