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From automotive to realty, QR codes are changing the world of marketing

February 23, 2012
BY MICHELLE PALMER , Whalers Realty Inc.

What is black, white and spotted all over? Did you ever wonder what that ugly, square-shaped eyesore is on a billboard, magazine advertisement or even on a webpage?

Quick Response codes, most commonly referred to in the abbreviated form, QR codes, are fulfilling a growing need for websites to be more mobile-accessible. What started in the automotive industry as a way to track automobile parts through the manufacturing process has now become a marketing phenomenon for mobile phone users.

By simply downloading a bar code scanner onto a smart phone, the user can scan QR codes and instantly be taken to a webpage, virtual tour, coupon or discount page, or even sent an automated response e-mail. It's entertaining to try, interactive, and can be used almost anywhere and on almost anything. In December 2010, the "10th Anniversary Special of New York Times Magazine: The Year in Ideas," featured on the cover a QR Code made completely of balloons.

Article Photos

Scan the QR code to visit Whalers Realty’s website on your mobile device.

Whalers Realty Inc.'s commitment to innovation and success has challenged the company to utilize the two-dimensional barcodes as part of their marketing strategy to improve the promotional sale and marketing of properties represented by the company. Whalers Realty has begun to incorporate this newest marketing trend in their print and interactive web advertising. You will begin to see QR codes in various Whalers Realty Inc. magazine advertisements, postcards, e-mailings, newsletters and even on for sale signs.

One of the ways Whalers Realty is taking full advantage of the QR code technology is placing the barcode on for sale signs. If interested buyers were to pass by a Whalers Realty for sale sign planted in front of a property with a QR code on it, they could scan the bar code and instantly be taken to a virtual tour of the inside of the home. They would know right away if they were interested in seeing the home for themselves or if they do not want to waste their time.

While there are plenty of free and fast applications to download, the challenge still remains that a huge percentage of smart phone users do not try the bar code technology. Another concern for companies would be the limited shape and design of the QR code. Advertising companies today are considering new ways to promote the QR code and design them to be more appealing to the eye. Try it out for yourself! Scan the QR code in this article to visit the Whalers Realty website on your mobile device.

 
 

 

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